Senior Brand Designer

Pollard Banknote Limited · Winnipeg, MB

• Produce 3–4 executive presentations per quarter that turn C-suite messaging into clear visual stories, including the 2026 NASPL mainstage business development presentation.
• Designed four tradeshow booths in 2026 (ICE, NASPL, Canadian Gaming Summit, World Lottery Summit), including 20-panel and 18-panel builds with seamless graphic continuity; visualized designs in perspective renderings and created animated screen content.
• Renewed the corporate brand guidelines, PowerPoint template, and asset libraries for 2026 and launched them to about 1,000 employees; all sales reps and executives now use them.
• Create a quarterly ad with matching animated GIF for lottery industry publications (NASPL, PGRI, La Fleur's), online takeovers, and LinkedIn; built a suite of ads and a branded look for bid marketing.
• Designed the branding for Pollard's Blueprint strategy and created the name, logo, and visual system for the responsible gaming initiative.
• Apply AI-assisted visualization and animation in production, saving up to 3 days on animation and 16 hours on a 3D render.

Million Reasons Marketing · Winnipeg, MB

• Sole designer across three client accounts: a DTC Amazon brand, a presentation-design client, and a company client with a large design team.
• Built and launched 150+ responsive small-business websites with a template-driven workflow that cut build time from about a week to 1–3 hours per site.
• Designed Amazon storefronts, A+ content, and ad creative; built the studio's own website in Webflow.

Certn (SaaS) · Victoria, BC

• Designed and launched a new B2B and B2C homepage, About page, and G2 reviews page with product, engineering, and copy teams.
• Produced tradeshow materials, digital ads, and social content.

Intel Corporation · Haifa, Israel

• Led brand storytelling and internal communications for a 12,000+ person workforce across EMEA and North America.
• Led campaign concept, visuals, teasers, signage, and email communications for Intel's tech week, where attendance grew 65% YoY.
• Directed 2 freelance designers and 1 freelance motion designer, working with developers and event producers on large-scale campaigns.
• Built the digital signage program (about 60 displays, 3 buildings) and WordPress CMS; trained and supervised about 50 content publishers.
• Built presentations for the CEO, VPs, and GMs; maintained brand guidelines and the asset library.

Earlier experience

• Graphic Designer · Bootlegger (Retail), Winnipeg2021
• Graphic Designer · Take A Nap (DTC), Haifa2016–2017
• Graphic Designer · ShopSet Ecommerce, Haifa2014–2016
• Textile Graphic Designer · Tamar Tishbi Design & Yehuda Silberberg, Haifa2011–2014

Retail clients included Costco, Pottery Barn, Anthropologie, West Elm.